I found interesting that project vision provides a central communication and motivation factor and that is recommended that consultants help their clients create the “tag line” for the engagement, build project sponsorship teams, create a vision communication plan, and cascade communications throughout the organization.
Create the “tagline” for the engagement.
According to wikipedia “The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.”
The author recommends avoiding creating a compendium of primary and secondary goals with nice-to-have objectives, dreams, and wishes. Instead, the author suggests to simplify, to get the core objective that the client sees.
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