When presenting my design proposal to a client, the principles that would guide me through the presentation are: knowing our own work first. Being prepared and in control of our own presentation will prepare the road to arrive to a successful collaboration. Understand to whom the presentation will be delivered to. Knowing the audience is also a key factor to a successful presentation, and finally to respect the client’s decision, having in consideration the author’s recommendation of “We advise, they decide. Visualize success - Being and giving that first impression of a professional who knows what he is talking about and who has his goals well defined sets a good preamble in the client-consultant relationship. Also, we should keep our language simple free of technical jargon. Matching the client’s language to your own is a great idea for talking through the same communication channel.
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